About IAB

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It was founded in 1996 in New York and currently brings together 45 IAB licensed offices and three regional ones in order to develop global solutions and advance the digital advertising industry worldwide.

The IAB association in North Macedonia was opened in 2012 and its membership comprises huge number of marketing agencies, media companies, brands and technology firms who advocate the digital marketing development in the country.


IAB Macedonia is committed to continuous development and growth of the digital and interactive advertising in Northern Macedonia by providing education, ensuring market transparency and communicating IAB’s values ​​at a local level.


Becoming the most credible association by delivering the best digital advertising practices for the Macedonian market.


As part of the global IAB network, this association aims to:

  • develop the digital advertising market;
  • bring together marketing professionals;
  • promote the industry and introduce the opportunities and benefits of online advertising to the public;
  • increase advertising on the digital platforms;
  • define standards for online advertising;
  • set measurement standards for the consumption of internet advertising;
  • organize seminars, forum discussions, debates, conferences on topics in the field of digital media;
  • deal with industry-related issues suggested by members;


Follow up with the activities of IAB Macedonia